Tastes evolve rapidly—perhaps a sudden rise in zero-proof cocktails or a growing craze for biodynamic wines. AI can detect these nascent trends before they become mainstream, issuing alerts that prompt suppliers and accounts to adapt quickly and secure early-mover advantages.
Capitalizing on Emerging Niches:
By stocking a just-discovered style of craft beer or highlighting a newly popular spirit infusion, accounts can delight their customers with on-trend offerings. Suppliers who facilitate this agility stand out as visionary, dependable guides.
Reducing Risk by Acting Early:
When shifts are caught early, suppliers and accounts have time to test new categories, gather feedback, and refine their approach. Even if a trend doesn’t fully take off, entering early provides valuable learning experiences and minimal downside.
Elevating Brand Positioning:
As accounts become known for anticipating customers’ evolving tastes, they strengthen their reputations. Suppliers supporting these proactive moves build deeper trust, locking in partnerships that value foresight and responsiveness.
