Enhancing In-Store Merchandising

AI Recommendations for Shelf Placement

December 11, 2024

Sanjiv Goyal

Optimizing product placement within a store can significantly affect sales, yet it’s often guided by trial-and-error or intuition. AI uses sales data, foot traffic patterns, and product affinities to recommend optimal shelf layouts. This ensures high-margin or fast-moving items get prime spots, and complementary products are placed strategically to boost cross-sales.

Maximizing Visibility and Convenience:
By analyzing what sells best at what time of day, AI can inform decisions on where to position seasonal features or where to highlight new launches. Accounts benefit from more efficient inventory turnover and improved customer satisfaction as shoppers find what they want quickly.

Adapting Layouts as Trends Change:
Because AI continuously ingests new data, it can advise when to rotate stock, promote certain categories, or update signage. Merchandising becomes a dynamic process, evolving as tastes shift and new products enter the scene.

Reinforcing the Supplier-Account Relationship:
When a supplier helps an account refine store layouts and improve the end-customer experience, it elevates the relationship beyond mere transactions. The account perceives the supplier as a valuable consultant, strengthening bonds that foster loyalty and long-term collaboration.

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