Channel × Product Matrix
Five channels.
Five product lines. One agent per cell.
Not every agent runs in every channel. Backbar only matters in on-premise. Coldbox rules off-premise. Cocktail Suggestion shines in on-premise spirits but not in off-premise wine. The matrix maps which agents are core, partial, or n/a for each channel × product cell.
| Channel ↓ | Product → | Beer | Wine | Spirits | NA / Adjacent | Cannabis Bev. |
|---|---|---|---|---|---|
| On-premise · bar & restaurant | ★ Core Backbar · Menu · Pour | ★ Core Menu · Pour · Events | ★ Core Cocktail · Backbar · Menu | Partial Menu · Pour | Partial Menu · Regulatory |
| Off-premise · independent | ★ Core Coldbox · Shelf IR | ★ Core Shelf IR · Share | ★ Core Shelf IR · Pricing | ★ Core Coldbox · Shelf IR | Partial Shelf IR · Compliance |
| Off-premise · chain | ★ Core Chain · Coldbox | ★ Core Chain · Shelf IR | ★ Core Chain · Shelf IR | ★ Core Chain · Coldbox | n/a |
| E-commerce + DTC | Partial Prospecting | ★ Core Events · Pour | Partial Prospecting | Partial Prospecting | n/a |
| National accounts · key accounts | ★ Core Chain · IR · NBA | ★ Core Chain · IR · NBA | ★ Core Chain · IR · NBA | ★ Core Chain · IR · NBA | Partial Compliance |
★ Core means
The agent runs autonomously in this cell. It captures, reasons, and pushes outputs without rep prompting.
Partial means
The agent runs on demand — invoked by the strategist when relevant signals appear, not by default.